Cinema
Esedra
Neighborhood cinemas have always played a vital role in Italian communities—places of culture, connection, and accessibility for all.
Cinema Esedra Torino is one of those places.
After years of closure, it’s finally reopening thanks to a group of passionate film lovers who have taken it into their hands.
We were thrilled to take care of its rebranding—an identity that pays homage to the cinema’s rich past while speaking a contemporary visual language.
The heart of the new branding?
The iconic green of the theatre’s original seats, paired with our custom-designed lettering to create a distinctive and timeless mood.
TEAM:
Evergreen Design House
ART DIRECTION:
Niccolò Galeotti
SERVICES:
Art Direction, Brand Identity
