Ferrino 150th Anniversary

The Ferrino Brand Restyling is an ongoing project that we are particularly excited about. Redesigning a brand that was founded 150 years ago doesn’t happen everyday and our main goal was to respect their history and their background. After working with the whole marketing and product development team, it was clear that Ferrino needed a graphic restyling that was consistent with their heritage, but most importantly could showcase the innovation of their products and project

them into the future. This is where our concept Contemporary Heritage came to life, which is a mindset that was applied to all aspects of the design process, from color selection, to photography guidelines. Furthermore it was decided that the logo and the original Ferrino orange should remain untouched, while all other elements should be redesigned to build a contemporary brand with a unique identity inside the outdoor industry and that can stand the test of time.

TEAM:
Evergreen Design House

YEAR:
2020

SERVICES:
Branding, ADV, Art Direction