Reën
Jacket
This brand's story is one of redefining style, embracing sustainability, and making a difference. Reën is a brand that's redefining the boundaries of fashion, seamlessly blending style with sustainability. The brand's dedication to sustainability is evident in every aspect of its work. They believe in crafting products that stand the test of time, using only the highest quality materials that are gentle on the environment: from the selection of premium fabrics from Italy and Japan to the use of recycled materials, every choice reflects their commitment to sustainability. The goal was to create products that offer comfort, functionality, and style. The Reën jacket is a testament to this philosophy. It's not just an item of clothing; it's an emblem of confidence and protection in any weather. Featuring large pockets made from recycled materials, waterproof zippers, and comfortable draw cords, it's a unique fusion of practicality and design.
We at Evergreen, took care of everything, from the branding, to the video production, to the photography, creating a complete package for the crowdfunding launch of Reën. The Kickstarter launch was the culmination of months of hard work and dedication. It aimed to not only introduce the Reën jacket but also to share the brand's values and passion. Every image and design choice, from campaign visuals to product photography, was made with intent. It was about showcasing the elegance and functionality of the jacket and making a statement about their dedication to sustainable fashion.
The campaign's remarkable success, including receiving the "Project We Love" award and surpassing their goal by 300% in less than 24 hours, was a testament to the shared belief in their vision. It was a moment filled with pride and gratitude, made possible by the incredible support of their backers.
TEAM:
Evergreen Design House
MOUNTAIN PHOTOSHOOT:
Alberto Chimenti Dezani
CITY PHOTOSHOOT:
Federico Masini
VIDEO:
Gianfranco Bruce Battaglia
ART DIRECTION:
Niccolò Galeotti
SERVICES:
Art Direction, Brand Identity
