Evergreen's
Winter Sports
Alphabet
Snow, movement, discipline — and the simple act of drawing.
Evergreen’s Winter Sports Alphabet was born from our love for the mountains, winter sports, and handmade illustration. With the Winter Olympics returning to Italy, we felt it was the right moment to celebrate them in the way we know best: by building an alphabet. An illustrated A–Z where every letter represents a discipline, a gesture, or a fragment of Olympic culture. Each drawing focuses on posture, tension, rhythm — the human side of performance.
A tribute to the athletes who dedicate their lives to pushing limits and chasing something bigger than themselves. All 26 illustrations are drawn by hand and brought together into a 50×70 cm, 5-color silkscreen print. The tactile paper, the visible layers of ink, the slight imperfections of manual printing are part of the concept: analog, crafted, deliberate.
The alphabet was first revealed letter by letter, one per day. It was later fully unveiled during a dedicated exhibition at Ridicola in Torino — the first time the entire A–Z came together in one space.
Art Direction & Illustration
George Boutall, Niccolò Galeotti
Exhibition by
Evergreen Design House
Hosted at Ridicola — Torino
After drinks at BAR BLU
Supported by
The Good Life Studio, Sericraft
